Event Coverage

SAMCAR Realtors Raise Over $7,600 for Coastside Hope

Coastside Realtors and affiliates with the San Mateo County Association of REALTORS® (SAMCAR) will make the holiday season brighter for homeless, low income and working poor individuals and families. They successfully raised a total of $7,646 for Coastside Hope at their annual holiday breakfast and auction held Tuesday, Dec. 11 at Harbor House in Half Moon Bay.

Coastside Hope is a nonprofit multi-service center which assists disadvantaged Coastside residents in San Mateo County. Many of the agency’s clients are immigrant and Hispanic families who work in the fields and service sector, and lack transportation and health care.

Rose Serdy, a Realtor with Alain Pinel Realtors, has organized the event for the past four years. Serdy thanked the volunteers and the Realtors and affiliates for their generous donations of auction items. She reported $6,300 was received from the auction item gifts, $800 from the mystery boxes, $546 from other agents, “just because.”

“I thank all of you from the bottom of my heart,” said Serdy. “You are all amazing wonderful people!”

Approximately 60 people attended the holiday event, which featured Santa Claus as the special guest. Realtors and affiliates from the Half Moon Bay area donated numerous items for the auction, which took place after a gourmet breakfast with smoked sliced salmon with capers and other trimmings, breakfast burritos of four different flavors, along with pan roasted potatoes with red bell pepper and scallions cooked by Bill Griffis (Wells Fargo Home Mortgage).

Phil Bruno of Exclusive Fresh Seafood of Princeton by the Sea donated all the seafood items; Mark Hamilton of The Montara Bistro & Party Flavors Catering, golden fingerling potatoes; Griffis, vegetables, cheese and other items; Shelly Morasci (Old Republic Title Company), fresh fruit salad; Jan Antonelli (First American Title Company), fresh pastries and bagels; and Chelsea Robertson (North American Title Company) coffee and beverages. Griffis, Nate Serdy (Alain Pinel Realtors), Morasci, and Linda Hollister (Alain Pinel Realtors) also served the breakfast.

Auction items included an array of beautiful holiday floral arrangements, wine, gift certificates for dinner and weekend getaways. Michael Rain, a Realtor with Coldwell Banker, was the event’s auctioneer.

Serdy, who received SAMCAR’s Community Service Award at the association’s holiday installation dinner on Dec. 12, said supporting Coastside Hope is a way SAMCAR’s Half Moon Bay Realtors and affiliates are able to give back to the community.

“Coastside Hope is near and dear to my heart and that of other Realtors,” said Serdy. “As Realtors we put people in homes, and Coastside Hope assists those who have become homeless and prevents others from becoming homeless.”

In addition to donating proceeds from the holiday breakfast and auction to the agency, SAMCAR Realtors participate in the agency’s Adopt-a-Family program, providing clothes and toys for the holidays to local families and seniors. Coastside Hope, in association with Second Harvest Food Bank of San Mateo County, also gives away hundreds of bags of food throughout the year and Realtors help distribute these food items to local families each month.

The San Mateo County Association of REALTORS® (SAMCAR) is a professional trade organization representing over 3,800 REALTORS® and Affiliate members engaged in the real estate business on the Peninsula. SAMCAR promotes the highest ethical standards of real estate practice, serves as an advocate for homeownership and homeowners, and represents the interests of property owners in San Mateo County.

The term "REALTOR®" is a registered collective membership mark which identifies a real estate professional who is a member of the National Association of REALTORS® and who subscribes to its strict Code of Ethics.

For further information, please contact Julie Ziemelis, Director of Public Affairs, e-mail , or phone (650) 696-8214.

» Back to Event Coverage

Main PageCareers In Real EstateMember Benefits - REALTOR®Member Benefits - AffiliatesMember Change FormMember ApplicationsBecome a Sponsor

Main PageWorking with a REALTOR®Open Houses/Find a HomeBuyer/Seller TipsFirst Time HomebuyersCommunity InformationCA PropositionsMarket InformationProperty Rights

Main PageREALTOR® Code of EthicsProfessional StandardsDispute ResolutionAdvertising GuidelinesRESPA InformationFile a Complaint

Main PageAbout the FoundationFoundation Grant ApplicationCharitable Events

Main PageNewsletterPress ReleasesReal Estate ArticlesEvent CoverageIndustry News

Main PageLeadershipStaff DirectoryCorporate SponsorshipBylawsMission & Vision StatementPrivacy PolicyGovernanceCommitteesContact UsAffiliates

Main PageView/Edit ProfileEducation HistoryCommittee HistoryPayment HistoryUpload PhotoCell/Email OptionsPay Your Fees Online

Advisories and DisclosuresC.A.R. Government AffairsGreen CitiesGuide to the CitiesGuide to Elected OfficialsGuide to SchoolsLegalLegislative CommitteesLegislative DayN.A.R. Government AffairsProp 60 and 90REALTOR® Action FundREALTOR® AdvocacyRESPASign OrdinancesVideos

Main PageTour PolicyRecipsSign OrdinancesBecome a Marketing Meeting Sponsor

Main PageLogos and Graphic StandardsClarus MarketMetricsRESPAREALTORS® Commercial AllianceLicensingDesignation InformationREALTOR® AssociationsMarketingIRS/Tax InformationGlossary/REALTOR® Terms

Main PageEducation2010 Special EventsRSVP (REALTOR® Service Volunteer Program)DesignationsREALTOR Affiliate & Community Service AwardsEvent Coverage