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In response to direct user feedback and the needs of the MLS community, the MLSListings Board of Directors has extended the time limit on Coming Soon listings from 30 days to the term of the listing agreement.

In its 2018 Winter Real Estate Bulletin, the California Department of Real Estate (DRE) discusses the risks of "Coming Soon" marketing in an article titled "Be Sure to Maintain Fiduciary Responsibility for Your Client or Face Civil and Regulatory Liability," which includes the DRE's view of "best practices" for listing agents.