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The National Association of REALTORS®' 2026 consumer ad campaign, More Than Opening Doors, launched February 24 and gives consumers a playful behind-the-scenes look at all you to do bring buyers and sellers to the closing table. NAR's consumer ad campaign to elevate the REALTOR® brand is driven by data and now featured on video, audio and social channels. It shows how NAR members protect their clients with expertise and professionalism, well beyond the property search.