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REALTORS®: Maximize Your Tuesdays — Host & Tour on Broker Tour Day
Why Tuesdays Should Be Your Go-To Day for Property Tours in San Mateo County
Every Tuesday throughout San Mateo County, listing agents hold properties available for agent preview on Broker Tour Day. While lockboxes offer flexibility for showings throughout the week, the advantage of scheduling tours for Tuesday Broker Tour day is to expose your sellers' listings to qualified buyers by showcasing properties specifically to your fellow Realtors.
According to SAMCAR's Tour Policy & Etiquette, an agent should ideally be present holding the property open for the entire scheduled tour. This gives the best protection to the seller, and the most opportunity to discuss the qualities of the property with other agents.
For listing agents, there are several benefits to hosting your listing on Tuesdays. Firstly, it concentrates qualified potential buyers representatives. With only Realtors attending, you can ensure serious interest from agents who pre-screen their clients. This focused environment fosters productive conversations and allows you to directly answer questions from those with a deep understanding of the market. Secondly, it creates a more controlled showing experience. Unlike lockbox tours, you have the opportunity to highlight the property's unique features and address any concerns directly. This personal touch can significantly increase buyer interest.
Tuesdays become a win-win for both seller and buyer representatives. Listing agents can showcase their properties efficiently in a dedicated time slot, while buyers' agents gain exclusive access to a wider range of listings on a single day.
In addition to hosting and visiting properties on Tour, SAMCAR members have a number of opportunities to market listings and share buyer needs, including making announcements on our weekly Tuesday morning Marketing Meeting on Zoom and nominating listings for Best of Tour.
Listing agents should also be certain to enter their property tour in MLSListings by the weekly deadline in order to be published in SAMCAR's weekly Tour Sheet, a list of properties on broker tour in San Mateo County, published every Tuesday by SAMCAR exclusively for REALTOR® members who are MLS Subscribers.
(Tip: the deadline to enter a listing for the Tour Sheet is noon on Mondays, unless Monday is a holiday in which case the deadline is noon on Friday).
In summary, Tuesdays benefit both sides: sellers gain efficient exposure, while buyers' agents see a wider range of listings. Embrace the focused efficiency and personalized experience that Broker Tour day offers and be sure to host your scheduled tours and "go on Tour" to preview properties on Tuesdays throughout San Mateo County.
Resources
Learn more about Broker Tour
Tour Policy & Etiquette
Tour Sheet
Marketing Meetings
Best of Tour
